BA 253 : Business Plan Elements

Transcript title

Business Plan Elements



Grade mode

Standard letter grades

Contact hours total


Lecture hours



This course focuses on the elements of a business plan- the feasibility analysis, marketing plan, management plan, operations, pro forma financials, and how to present the plan.

Learning outcomes

1. Identify the use and importance of Business Plans.
2. Conduct a feasibility analysis and competitive matrix.
3. Identify and describe each of the elements of a business plan-Executive Summary, Industry Analysis, Market Analysis, Marketing, Management Team and Company Structure, Operations, Product (or Service) Design and Development Plan and Financial Projections.
4. Describe the various intellectual properties.
5. Describe how to professionally present the business plan.

Content outline

Developing and Screening Business Ideas
Research Techniques and Accessing Relevant Information
Business Plan Outline and Overview
Problem/Question Identification
Feasibility Analysis
Industry Analysis
Market Analysis and Plan
Financial Analysis, Budget, Forecast

Required materials

No required materials.

Grading methods

This course is assessed through homework and in-class activities.

Outside of

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