BA 254 : Business Strategies

Transcript title

Business Strategies

Credits

4

Grade mode

Standard letter grades

Contact hours total

40

Lecture hours

40

Description

This course is an in depth look at business strategies covering management, financials, operations and selling with a focus on application.

Learning outcomes

1. Explain the differences between strategies and tactics.
2. Explain and apply the process and methods of planning and goal setting.
3. Develop a mission driven strategic management plan.
4. Develop a customer driven strategic management plan.
5. Develop pro-forma financial statements supported by realistic notes and assumptions.
6. Develop, design and deliver a professional presentation.

Content outline

Taking Risks and Making Profits
Economics
How to Form a Business
Marketing - Helping Buyers Buy
Marketing - Developing Products and Services
Marketing - Distribution
Promotion
Financial - Understanding Financial Information
Financial Management
Securities
Financial Institutions
Management
Adapting Organizations to Today’s Markets
Motivating Employees

Required materials

No required materials.

Grading methods

This course is assessed through homework and in-class activities.

Outside of
expected

Use the COCC Catalog to find extraordinary classes and degree programs. Start your journey here »