BA 271 : Product Development Process

Transcript title

Product Development Process



Grade mode

Standard letter grades

Contact hours total


Lecture hours



This course covers the product development process from cradle to grave.

Learning outcomes

1. Identify and analyze the phases of the product development process.
2. Identify and analyze Phase 1: Opportunity Identified and Selection.
3. Identify and analyze Phase 2: Concept generation
4. Identify and analyze Phase 3: Concept/Product Evaluation
5. Identify and analyze Phase 4: Development
6. Identify and analyze Phase 5: Launch

Content outline

Opportunity Identification and Selection
Concept Generation
Concept and Product Evaluation
Concept and Production Evaluation
Concept and Product Launch

Required materials

No required materials.

Grading methods

This course is assessed through homework and in-class activities.

Outside of

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