BA 272 : Product Development Strategies

Transcript title

Product Development Strategies



Grade mode

Standard letter grades

Contact hours total


Lecture hours



This course is an in depth look at each of the phases of the product development process with a focus on application.

Learning outcomes

1. Phase 1: Research, evaluate, and validate product opportunities.
2. Phase 2: Evaluate product opportunities by comparing and contrasting against consumer needs, wants, and desires.
3. Phase 3: Evaluate new product concepts based on technical, marketing and financial criteria.
4. Phase 4: Evaluate by testing and validating new product concepts covering technical and marketing tasks.
5. Phase 5: Evaluate and manage the launch to achieve goals and objectives including plans, prototypes, distribution, and sale of products.

Content outline

Product Development Process
Creativity and Idea Generation
Opportunity Identification
Concept Generation
Concept Evaluation
Product Launch

Required materials

No required materials.

Grading methods

This course is assessed through homework and in-class activities.

Outside of

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