The Marketing Communications One-Year Certificate provides students skills to research target consumer preferences to create a branding strategy and promotional content for electronic and traditional marketing media channels. All coursework may be applied to the Associate of Applied Science in Business Administration.
Program Learning Outcomes
Upon successful completion of the program, students will be able to:
- Apply effective written and verbal communication skills individually and in groups.
- Apply analytical, technology, and reasoning skills relevant to the profession.
- Apply appropriate ethical choices on both a professional and personal level.
- Utilize market segmentation tactics and customer behavior principles to develop product, price, place, and promotion strategies.
- Evaluate current advertising tools and online communication channel options as potential elements of a promotion strategy that reinforces a company’s brand.
|Course ||Title ||Credits |
|BA 104||Business Math||3|
|BA 178||Customer Service||3|
|BA 214||Business Communications||3|
|BA 223||Marketing Principles I||4|
|BA 233||Internet Marketing||4|
|or BA 239|| Advertising|
|BA 237||Marketing Research||4|
|BA 261||Consumer Behavior||4|
|CIS 120||Computer Concepts (or Computer Competency Test)||0-4|
|CIS 131||Software Applications||4|
|CIS 178||Internet in Depth||4|
|LIB 100||Introduction to Finding Information||1|
|WR 121||Academic Composition||4|
Students should consult their advisor if they have transfer credits, are not able to attend full time, or are not at college level in reading, writing, and/or math.
The certificate is designed for students planning to enter their chosen career upon graduation. Often only selected credits are considered transferable to public or private baccalaureate institutions.
- Academic Requirements:
- Students must have a 2.0 cumulative GPA to earn a COCC certificate or degree.
- All courses in the program must be completed with a grade of C or higher.
- Additional Requirements:
- Academic dishonesty will not be tolerated and can result in the offending student being dropped from the program. Students wishing reinstatement must seek endorsement from the department chair after completing a progressive review.