ART 230 : Intermediate Graphic Design

Transcript title

Intermediate Graphic Design

Credits

3

Grade mode

Standard letter grades

Contact hours total

60

Other hours

60

Prerequisites

ART 110.

Recommended preparation

ART 115 and ART 116.

Description

Explores developing innovative solutions to problems of visual comminication in graphic design. Emphasizes concept and creation of designs with targeted intention. Introduces graphic design practice, theory, methodologies, and delivery systems including branding, typography, print and digital advertising, packaging, and promotional design. Builds upon technical skills gained in ART 110. May be repeated for credit.

Learning outcomes

1. Create effective print and digital communications and user experiences through the application of theories, tools, and best practices in the field.
2. Create cohesive designs.
3. Create advertisements formatted for print and digital output.
4. Render packaging and promotional designs.
5. Use media-specific terminology to receive and provide feedback.

Content outline

I. Cohesive designs
II. Brand guides and media kits
III. Advertisements, print and digital
IV. Promotional designs
V. Advanced industry standard software
VI. Constructive critique, giving and receiving

Required materials

Students will need to provide specific materials used in this course, please see the syllabus for a detailed list.

Grading methods

Grading is based on assignment completion and participation in discussions and critiques of assignments.

General education/Related instruction lists

  • Arts and Letters

Outside of
expected

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