Intermediate Graphic Design
Standard letter grades
Contact hours total
ART 115 and ART 116.
Explores developing innovative solutions to problems of visual comminication in graphic design. Emphasizes concept and creation of designs with targeted intention. Introduces graphic design practice, theory, methodologies, and delivery systems including branding, typography, print and digital advertising, packaging, and promotional design. Builds upon technical skills gained in ART 110. May be repeated for credit.
1. Create effective print and digital communications and user experiences through the application of theories, tools, and best practices in the field.
2. Create cohesive designs.
3. Create advertisements formatted for print and digital output.
4. Render packaging and promotional designs.
5. Use media-specific terminology to receive and provide feedback.
I. Cohesive designs
II. Brand guides and media kits
III. Advertisements, print and digital
IV. Promotional designs
V. Advanced industry standard software
VI. Constructive critique, giving and receiving
Students will need to provide speciﬁc materials used in this course, please see the syllabus for a detailed list.
Grading is based on assignment completion and participation in discussions and critiques of assignments.
General education/Related instruction lists