BA 101 : Introduction to Business

Transcript title

Intro to Business



Grade mode

Standard letter grades

Contact hours total


Lecture hours



In this course students will learn about the many exciting and challenging facets of business and its dynamic role in today's environment. Students will gain a working knowledge of components of business including discussion of management, marketing, entrepreneurship and finance. During this course students will be introduced to topics which are covered in greater depth in higher level business courses. Students are encouraged to use this course to explore the breadth of business topics offered in the Business Administration degrees and identify specific areas of interest or specialization.

Learning outcomes

1. Distinguish between different types of legal forms of business, required resources for each type of business and typical managerial careers.
2. Describe the nature of the economic system of the United States.
3. Describe product planning, purchasing, and production control.
4. Explain the nature of human resource management; the role and function of recruiting, hiring, termination, training, benefits; and the nature of management-labor relations.
5. Illustrate how to market, distribute, and promote products both domestically and internationally.
6. Understand the different forms of short-term and long-term financing.
7. Explain the use of money and the nature of the banking system.
8. Describe how securities markets work.
9. Understand the control process used to manage a business.
10. Obtain a cursory understanding of the accounting cycle and financial statements.
11. Explain how statistics and computers are used for data processing.
12. Understand the role business law and government regulations in operating a business.
13. Describe Entrepreneurship and franchising.

Content outline

Business Now: Change is Constant
Economics: the Framework for Business
The world Marketplace: Business without Borders
Business Formation: Choosing the form that Fits
Entrepreneurship Small Business: Economic rocket Fuel
Accounting: Decision Making by the Numbers
Finance: Acquiring Using Funds to Maximize Value
Financial Markets: Allocating Financial Resources
Operations Management: Putting it all together
Management, Motivation, Leadership: Bringing it To Life
Human Resources: Building a Top Quality Workforce
Marketing: Building Profitable Customer Connections
Product Promotion: Creating and Communicating Value
Distribution Pricing: Right Product, Place, and Price
Business Communications

Required materials

Required textbook.

Grading methods

This course is assessed through individual and group homework, midterm exams, and a final group presentation along with peer review.

Outside of

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