BA 214 : Business Communications

Transcript title

Business Communications

Credits

3

Grade mode

Standard letter grades

Contact hours total

30

Lecture hours

30

Recommended preparation

WR 065.

Description

Introduces students to prevailing practices of written and oral communication in business organizations, with special attention to audience-adaptation strategies and developing a modern communication style. Includes instruction in formatting techniques, document design, graphics, research strategies and documentation.

Learning outcomes

1. Develop goal-oriented planning, writing, and editing skills that focus on the purpose of communication.
2. Choose vocabulary and syntax appropriate for effectively communicating with message receivers of varying literacy levels and diverse cultures.
3. Demonstrate a contemporary business writing style in both content and usage.
4. Apply a direct or indirect communication strategy based on analysis of a receiver’s prior knowledge and receptivity to the message.
5. Integrate document design and formatting strategies to improve readability and accessibility of information.
6. Prepare and present an engaging oral business presentation with effective visual aids.
7. Evaluate, organize, and present primary and secondary sources of facts, statistics, empirical data, expert opinions, lay opinions, and value judgments in an informal business report.

Content outline

Communication Skills Review
Planning Business Messages
Composing Business Messages
Revising Business Messages
Electronic Messages
Positive Messages
Negative Messages
Research Reports
Job Search Resumes
Cover letters Interviews
Research Report Preparation
Business Presentations

Required materials

Required textbook.

Grading methods

This course is assessed through homework, quizzes, in class activity and a written report.

General education/Related instruction lists

  • Related Instruction/Communication

Outside of
expected

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