BA 249 : Retailing

Transcript title

Retailing

Credits

4

Grade mode

Standard letter grades

Contact hours total

40

Lecture hours

40

Recommended preparation

BA 223.

Description

Develops skills in understanding and developing strategies in the retail environment. Examines the retail industry including store location, layout, display, merchandise selection, inventory and operational controls and promotion. Includes tours of local retail stores.

Learning outcomes

1. Be able to manage their own time, meet deadlines and properly prepare for meetings.
2. Describe the different categories of retailers and their impact on the retail market place.
3. Conduct a retail competitive analysis.
4. Develop a retail strategy for different customer profiles.
5. Develop a merchandising / inventory management plan.
6. Describe basic concepts of display design.
7. Analyze a retail store in regards to layout, displays, traffic flow and merchandising relative to customer shopping behaviors.
8. Conduct a location analysis on an existing retail site.
9. Use financial statements in making retail decisions.
10. Develop an advertising plan and promotion budget for a retail season.
11. Analyze retail web sites for effectiveness and customer satisfaction.

Content outline

Types of Retailers
Multichannel Retailing/Customer Buying Behavior
Retail Market Strategy/Financial Strategy
Retail Locations/Retail Site Location
Human Resource Management/ Info Systems – Supply Chain Management
Customer Relationship Management/Managing the Merchandise Planning
Buying Merchandise/Retail Pricing Retail Communication Mix
Retail Store Design and Displays Field work
Managing the Store/Store layout, Design and Visual Merchandising

Required materials

Required textbook and online access.

Grading methods

This course is assessed through assignments, quizzes, midterm and final exam.

Outside of
expected

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