BA 250 : Entrepreneurship

Transcript title




Grading mode

Standard letter grades

Total contact hours


Lecture hours


Course Description

This course provides a solid foundation in entrepreneurship and small business management. Students will learn about the challenges facing entrepreneurship today, business management strategies, guerrilla marketing for success, the importance of financial planning and how to effectively present an elevator pitch. Additionally, students will learn about the various legal forms of business ownership, sources of financing a business, and E-Commerce. A balance between the practical learning and "real life" situations will be followed throughout the course.

Course learning outcomes

1. Describe the challenges of Entrepreneurship and the process of transforming an idea to reality.
2. Explain the importance of building a competitive advantage.
3. Describe the legal forms of business ownership.
4. Comprehend the advantages and disadvantages between purchasing an existing business, starting a
business and franchising.
5. Describe the guerrilla marketing plan process, including the strategies behind product/service
positioning, target market, pricing, distribution, and promotion.
6. Develop knowledge about E-Commerce business and the elements needed for success.
7. Develop an understanding of pro forma financial plans, ratio analysis, and sources of financing.

Content outline

Inside the Entrepreneurial Mind… Designing and Building a Strategic Plan Conducting a Feasibility Analysis Forms of Business Ownership Buying a Franchise Buying an Existing Business Building a Powerful Marketing Plan E-Commerce Pricing Strategies Creating a Successful Financial Plan Managing Cash Flow Sources of Financing Online Elevator Pitches

Required materials

Required textbook.

Outside of

Use the COCC Catalog to find extraordinary classes and degree programs. Start your journey here »