COMM 234 : Introduction to Visual Rhetoric
Standard letter grades
Contact hours total
Analyzes the power of visual communication and persuasion, including composition, color and content, and how such concepts produce both overt and covert influence on the ideas, attitudes and behaviors of others.
1. Define rhetoric in both classical and contemporary terms.
2. Analyze the use of imagery to persuade.
3. Recognize and report on the use of composition and color in visual rhetoric.
4. Recognize both covert and overt methods of visual persuasion.
5. Identify the markers of gender, class, race, and ideological biases.
6. Demonstrate skill in creating persuasive visual images.
I. Classical Rhetoric Tradition
II. Contemporary Rhetorical Tradition
III. Image Creation-modern
IV. Modern media and images
Removal from original
V. Interpreting Images
Provenance vs. Viewer response
Ownership vs. Content
Nostalgia and Publicity
Sexism and advertising
Racism and advertising
VI. Creating Images
VII. Image assignments
Add images to a text
Requires textbooks, students may need to clip out images in advance for collage purposes. Notepad and Blank paper for drawing images.
Grades will be determined by exams, final paper, graphic/visual projects and class participation.
General education/Related instruction lists
- Discipline Studies/Arts and Letters