COMM 234 : Introduction to Visual Rhetoric

Transcript title

Visual Rhetoric

Credits

3

Grade mode

Standard letter grades

Contact hours total

30

Lecture hours

30

Description

Analyzes the power of visual communication and persuasion, including composition, color and content, and how such concepts produce both overt and covert influence on the ideas, attitudes and behaviors of others.

Learning outcomes

1. Define rhetoric in both classical and contemporary terms.
2. Analyze the use of imagery to persuade.
3. Recognize and report on the use of composition and color in visual rhetoric.
4. Recognize both covert and overt methods of visual persuasion.
5. Identify the markers of gender, class, race, and ideological biases.
6. Demonstrate skill in creating persuasive visual images.

Content outline

I. Classical Rhetoric Tradition
Gorgias
Isocrates
Aristotle
Cicero
II. Contemporary Rhetorical Tradition
Bacon
Burke
Bitzer
Sontag
Image Creation-early
Pictographs/Petroglyphs
Painting
Sculpture
Oil Painting
III. Image Creation-modern
Photographs
Moving pictures
Video
Digital Scans
Mash-ups
IV. Modern media and images
Removal from original
Detail only
Reproduction
V. Interpreting Images
Provenance vs. Viewer response
Ownership vs. Content
Nostalgia and Publicity
Sexism and advertising
Racism and advertising
VI. Creating Images
Digital creation
Hand drawn
Collage
VII. Image assignments
Add images to a text
Logo
Poster
Slide show
Persuasive Image

Required materials

Requires textbooks, students may need to clip out images in advance for collage purposes. Notepad and Blank paper for drawing images.

Grading methods

Grades will be determined by exams, final paper, graphic/visual projects and class participation.

General education/Related instruction lists

  • Discipline Studies/Arts and Letters

Outside of
expected

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