Transcript title
Media, Communication, Society
Credits
4
Grading mode
Standard letter grades
Total contact hours
40
Lecture hours
40
Course Description
Analyzes the social and cultural impact of media, including broadcast, print, film and digital communication. Examines careers in selected areas of media.
Course learning outcomes
1. Identify and explain major innovations in media and describe the impact of these innovations on world culture.
2. Evaluate the impact of advertising on the content of media.
3. Demonstrate knowledge of current copyright laws and fair use guidelines for their own media productions.
4. Identify and explain different business models used internationally to support and disseminate journalism.
5. Identify major figures in the history of media and their contributions to our use or understanding of communication.
6. Evaluate media content from a variety of perspectives, including perspectives that are sensitive to race, class, ability, age, nationality, gender-identity, or sexual orientation, etc.
7. Evaluate and fact-check news media.
Content outline
1. Media Definitions
2. Media Scope
a. Personal
b. Mass
c. Social
3. Types/Convergence
a. Print
b. Audio
c. Motion Pictures
d. Digital
4. Media Evolution Theory (Ong)
a. Word as Event
b. Word as Object
5. History of Media (worldwide)
a. Visual Art
b. Writing-pictographic
c. Writing-alphabetic
d. Scroll
e. Codex
f. Broadsides
g. Printing
h. Books
i. Newspapers
j. Telegraph
k. Telephone
l. Audio Recording
i. Gramaphone
ii. Phonograph
iii. Magnetic Media
iv. Digital
m. Photography
i. Film
ii. Digital
n. Motion Pictures
i. Studio
ii. Distribution
iii. Film
iv. Digital
o. Radio
i. Analogue (Marconi/de Forest)
ii. Digital
iii. Hybrid
p. Television/Video
i. Terrestrial Broadcast
ii. Cable
iii. Satellite
iv. Internet
q. Digital Media
i. Forms of Encryption
ii. Digital Rights Management
r. Web Based Media
i. Streaming vs. Ownership
ii. Dark Web
6. History of Media (United States)
a. Colonial Press
b. Books
c. Newspapers
d. Post Office
e. Metropolitan Press
f. Penny Press
g. Telegraph
h. Associated Press
i. Radio
j. Federal Radio Commission
k. Television
l. Federal Communications Commission
7. Issues in US Media
a. Public vs. Private
b. Centralized vs. Local
c. Entertainment vs. Journalism
d. Diversity of Reporters/Editors/Owners
e. Regulation vs. Unregulated
f. Students as Consumers of Media vs Students as Producers of Media
g. Fair Use Guidelines vs. Copyright Law
Required materials
Course textbooks, traditional school media (pens, pencils, paper).
General education/Related instruction lists
- Cultural Literacy
- Arts and Letters
